Do Google Lighthouse Scores Affect SEO? via @sejournal, @MattGSouthern

Google Lighthouse is the top recommended tool for measuring Core Web Vitals and other performance metrics. So it must affect SEO, right? Wrong. The post Do Google Lighthouse Scores Affect

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Did Facebook Change Its Name? Yes, It’s Now “Meta” via @sejournal, @MattGSouthern

What started in a college dorm is set to transcend the physical world, as a new direction for Facebook begins with an unexpected name change. The post Did Facebook Change

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Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist] via @sejournal, @adexsaas

Don’t let fraud waste your campaign budget. Learn how modern technologies can help advertisers fight fraud and protect their brand. The post Must-Have Anti-Fraud Features To Protect Your Ad Campaigns [Checklist]

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Does URL Length Affect SEO? via @sejournal, @MattGSouthern

Does Google prefer shorter URLs over longer URLs? That’s an SEO myth that won’t go away. Here’s when URL length matters and when it doesn’t. The post Does URL Length

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Kristina Azarenko: “Technical SEO is the hardest skill to pick up.”

Kristina Azarenko is a well-known name in the SEO community. She’s the founder of a successful Toronto-based SEO consultancy called MarketingSyrup, creator of The SEO Challenge Course, and author… The

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Keyword Tripod Rule: How to choose keywords for SEO?

So you’ve opened a keyword research tool and found hundreds of keywords you could target. Now what? Keyword research is much more than just finding new keyword ideas. You… The

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Evergreen content: How to write articles that last

Do you want to know a trick that helps companies build incredible search visibility, one that… stands the test of time and drives them insane traffic month after month… The

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Keyword difficulty: What it is and why it’s important in SEO

Everybody knows that the search volume of a keyword is an essential SEO metric. But it’s equally important to know what it takes to rank for that keyword. That’s… The

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Andy Crestodina: “You don’t need 1,000 articles. You need 100 great articles.”

Andy Crestodina is a guy whose marketing advice you should listen to. In 20 years of his digital marketing career, he helped more than a thousand businesses, co-founded a… The

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Content hubs for SEO: Boost the visibility and authority of your key pages

Every content creator knows the struggle. You put a lot of work into your content, only for your posts to: Get buried down in your blog archive by newer… The

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